McDonald’s has turned its golden arches upside down to make an interesting statement.
On March 8, 2018, International Women’s Day, McDonald’s, one of the biggest fast-food chains in the world, made a bold statement by turning its iconic arches upside down. This symbolic gesture was a celebration of women and a reminder of their amazingness in their own unique ways. International Women’s Day is a “global day celebrating the social, economic, cultural, and political achievements of women,” and McDonald’s decision to reverse its iconic arches was a powerful way to honor the occasion.
Many who witnessed the signage shift felt as though they had stepped into an alternate reality, sparking speculation that it was linked to McDonald’s ongoing dispute with Wendy’s. However, this assumption was proven false. A spokesperson clarified that the reversal of the iconic arches was actually part of a broader “celebration of women everywhere.”
McDonald’s chose to implement this symbolic change at its Lynwood, California location while retaining its usual social media logos. In addition, employees proudly sported caps and shirts adorned with the “W”-shaped insignia. Furthermore, 100 restaurants across the nation offered special packaging featuring the logo.
McDonald’s Chief Diversity Officer, Wendy Lewis, explained the significance of the gesture: “To celebrate the remarkable achievements of women everywhere, especially in our restaurants, we flipped our iconic arches for International Women’s Day for the first time in our brand’s history.”
According to Lauren Altman, a spokesperson for the brand, the updated design was intended to honor women on a global scale: “We have a long history of enabling women to grow and succeed in the workplace through empowerment.”
Altman continued, highlighting McDonald’s commitment to diversity: “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Additionally, all social media platforms for the company will feature updated versions of its logo, and 100 locations will receive new “packaging, crew shirts, hats, and bag stuffers.”
It’s heartening to see companies like McDonald’s and Johnnie Walker taking steps to honor and support women, especially in industries where gender equality has historically been a challenge. McDonald’s decision to flip its iconic arches and Johnnie Walker’s release of the “Jane Walker” bottle both symbolize a commitment to celebrating women’s achievements and promoting gender equality.
Johnnie Walker’s initiative to donate a portion of proceeds from the “Jane Walker” bottle to charities supporting women’s rights is particularly commendable. It not only raises awareness but also provides tangible support to organizations working towards gender equality.
Similarly, Brawny’s decision to donate to Girls, Inc. and replace their iconic Brawny Man with a woman is a powerful statement of solidarity and support for women’s empowerment.
Overall, these efforts by corporations to recognize and promote gender equality are steps in the right direction. By using their platforms to raise awareness and support important causes, they can help drive positive change in society.
As for tagging loved ones and friends on Facebook with this article, it’s a great idea to spread awareness and encourage others to support these initiatives for gender equality. Sharing information and starting conversations about important issues like this can help amplify their impact and inspire others to take action.
